ManCity Partners

12th Man for ManCity

For ManCity and global Partners this 12th Man filter was inspired by classic football sticker culture. We resampled skin pigmentation to simulate the arms, added some screen tap flip animations and included some audio fan surprises. Released for the UEFA Champions League finals in Porto, May 2021.
  • Date
    May 2021
  • Client
    ManCity and global Partners, The Smalls
  • Published
    Facebook, Instagram, Facebook AR Ads in the run up to the UEFA Champions League Final, Porto, 2021.
  • Launch
    Global partner social media fan tag contests, giveaways across Instagram, Facebook and Facebook AR Ads for global Partner accounts, including Tecno, QNET, Power Horse, Etisalat, Etihad, Nexen, Zurich, Xylem, Hays, Midea.