About us

Our history and mission

The top line

Everywoah are an official Meta Spark Augmented Reality Partner developer team, a Snapchat Lens Network Partner and TikTok effect creator serving brands with camera effects and AR experiences for social media fan engagement campaigns.

Everywoah is a limited company (Sociedad Limitada) formed in December 2016 registered and headquartered in Barcelona Spain serving clients worldwide.

  • 2014
    Glass half full
    We toiled as a Google Glassware accredited developer team serving enterprise and consumer brands.
  • 2015
    Apps for the beautiful game
    We made first gen Virtual Reality iOS and Android apps for ManCity FC on Cardboard, and produced Matchday Android Wear apps for fan engagement.
  • 2016
    VR player apps and VRfix
    We innovated with 360º video camera apps, built VRfix for meta data injection, and launched class leading VR player apps for acclaimed studios like VR City.
  • 2016
    Hacking a way forward
    We produced 360 video stitching apps and were accepted by the acceleartor NUMA from a talent pool of 500 applicants.
  • 2016
    Bootstrapped and running
    We took winter residence at the Palau del Mar, Barcelona for a 12 week mentorship and acceleration programme earning welcome seed investment to constitute Everywoah as a limited company.
  • 2017
    Mojo apps and 360º
    We exited stealth with a stitching Ricoh camera app, became official plugin developers, and produced live streaming 360º video apps to platforms such as Persicope.
  • 2017
    He who dares...
    We succesfully pitched to Facebook to become first wave AR Studio developers and soon after gained beta partner status of the nascent augmented reality platform.
  • 2017
    AR Studio beta partners
    We produced AR camera effects for Manchester's Parklife Festival for the We Love MCR Red Cross Emergency fund. We combined real time donation data from crowdfunding platform Just Giving with facially tracked art featuring the iconic bee motif.
  • 2017
    Attracting big name brands
    We extended our camera effects for Manchester City versus Manchester United for a USA tour International Cup friendly tournament in the USA.
  • 2017
    Brainy immersion
    We developed a world first Muse brainwave controlled Samsung Gear VR app, Positivity, for StoryUp. Listen to the Kent Bye podcast.
  • 2018
    Clients in UK, Spain, Europe
    We continued to serve top brands in music, fashion, and sports with successful branded Augmented Reality Effects for Facebook Pages.
  • 2019
    Mobile World Capital
    New investors
    We became a Mobile World Capital invested company and exhibited at 4YFN.
  • 2019
    Facebook, Messenger, Instagram
    Beta testing
    During 6 months we beta published Instagram unbranded camera effects gaining millions of impressions. GlitchyCam topped 200m impressions in 100 days with 20m weekly peaks.
  • 2019
    Brand #ARvalanche kicks off
    In June, we beta published branded camera effects on Instagram for major eyewear brand Transitions and Essilor.
  • 2019
    Snapcode for Mad Love
    Snap lenses
    In July we developed and published Snap lenses with accurate hair segmentation techniques for pop artists like Mabel and more.
  • 2019
    Altamira cave
    In November we published the Altamira filter for the UNESCO recognised cave and museum in Cantabría, Spain - featured prominently in national media to celebrate the 140th anniversary of the discovery of the cave artwork from earliest man.
  • 2019
    ONE filter, ONE billion
    Before the year ended we racked up ONE BILLION impressions of GlitchyCam. Notable story publishers of the retro vibe filter include Rihanna who provoked a 10 million overnight surge of impressions.
  • 2020
    Celebra a tu Ritmo - Freixenet
    ARdvertising decade begins
    We looked back to a last quarter record growth with campaigns for the likes of Freixenet, Carrefour, Repsol, and kick off the new decade with iminent ARdvertising projects with more national and international campaigns.
  • 2020
    Filters surge during pandemic
    Inspite of challenging times during the first half of 2020, we continued to serve brand and fan demand for AR filters for the likes of Facebook, Polydor, and Seat as mobile usage surged.
  • 2020
    Snapchat Certified Creative partner
    Certified Partners
    We continued to diversify AR offering and became a certified Snapchat Lens Creative partner publishing further Snap lens for Brits' winner Mabel, such as Boyfriend.
  • 2020
    Twitch and The Sound of Tomorrow, Pepsi
    Twitch development
    Slow down? Party on, via the stream. We made the Twitch voting extension for Pepsi's Sound of Tomorrow DJ finals contest and continued AR filter integration projects for brands on Twitch.
  • 2020
    Spark AR Partner
    Spark AR Partner
    We graduated from beta and became an official Facebook Inc. Spark AR Partner Network member agency. This recognition after three years and more than sixty brand camera effects brings a series of advantages to our clients for the next phase of the ARvalanche.
  • 2020
    Logo renewal
    Ready for the next stage of the #ARvalanche we renewed our logo, sunsetting the panosphere symbol, replacing it with a more lively expressive mouth ajar illustration of the woah.
  • 2021
    Mobile World Capital
    Back to 4YFN future
    We returned to a summer Mobile World Congress after a string of multi profile branded global filters for Fujifilm, ManCity, Dazn. We released BOOM! - one of the first social AR video calling effects on Messenger, a forerunner to other surface sociable AR experiences under the Spark AR multipeer API.
  • 2021
    A Metaverse company
    At Connect 2021, CEO Mark Zuckerberg introduced Meta, bringing together apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

    Announcements for Spark AR include, AR Calling in Meta (Quest), hand and body tracking, Certification, geofenced persistence such as guided tours, scavenger hunts. A brave and bold vision of interoperability and infinite horizons. More surfaces, more dimensions, more woah
  • 2022
    SLN Partner Badge
    To infinity and beyond...
    We ramped up social AR production to Snapchat with a heavy publication schedule of dozens ✨ of Spanish market culturally relevant 👻 Lenses.
  • 2023
    Hand tracking and world AR
    We collaborated with El Prado and Meta to produce for SEO/BirdLife a novel ✨ artwork AR experience to raise awareness of bird species decline.

Where we’re heading

We’ve produce camera effects and lenses for premier brands that reach millions of fans on Facebook, Instagram, Snapchat, and TikTok.

We’re committed to delivering successful engaging campaigns with AR technologies across social apps.

We believe immersive content is where the woah is happening now and we always aim to woah .

Not just everywhere.


Who are we

Skilled in immersive development, design, and marketing.
Paul and Alvaro