Boyfriend for Mabel

Are you Pretty, Hot, Bad, Nice, or a Party boyfriend? Laser scan a face and unlock the secret filter – only once you’ve recorded yourself! – to discover and influence with your facial gesture which one of the five types you really are. The 2020’s Brit award winners hit is also available as a lite version on Snapchat.
Universal Music Group
  • Date
    April 2020
  • Client
    Polydor Records, UK
  • Published
    Mabel's Instagram and Snapchat
  • Launch
    Instagram stories, posts and featured Snapchat lens on official Mabel