Altamira
Altamira for Ministerio de Cultura y Deporte
A dual Instagram and Facebook filter that brings the marvel of the spectacular art of the UNESCO World Heritage listed Altamira cave to life. Fastidiously produced adapting high resolution photography of the interior of the cave, the augmented reality camera effect boasts bison, horses, deer, hands and mysterious signs that were painted or engraved during the millennia when the cave of Altamira was inhabited, between 36,000 and 13,000 years ago.
-
Date
December 2019 -
Client
Facebook Spain & Altamira National Museum and Research Centre, and Archetype agency. -
Published
-
Launch
Instagram stories, expert influencer stories eg. Rubén Villalobos Instagram story David Bustamente, and Facebook posts, national print and TV coverage, and Facebook Newsroom Press Release. -
Featured
Featured in El Diario, Conde Nast Traveler, 20 Minutos, Cadena Cope, EFE, Europa Press, ABC, Comunicación Marketing, La Vanguardia, AS Betech, MegaStar FM, Global News 10.