Transitions for Essilor Hungary

A dual Instagram and Facebook branded try on filter with a twist. Mood scanning vibes in Facebook, and pioneering brand availability on Instagram, this filter combined simulated photo sensitive eyewear with supplementary fun animations for up to seven colours of lenses. Campaign launched in partnership with social media agency ZigiSocial.
Transitions Optical
  • Date
    June 2019
  • Client
    Essilor Hungary, ZigiSocial
  • Published
  • Launch
    Ad, Instagram highlights, influencer stories, and Facebook feed.